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Spain - ¡España!

Alicante and the Alhambra I traveled to Spain recently for both work and pleasure – yes, lucky me! Alicante, on the Costa Blanca, was first.  It’s a jewel of a city with an esplanade made of mosaic tiles that swirl like waves around…
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Higher Ground: Meetings with a Purpose

By Terri Morrison © Copyright 2014, All Rights Reserved You may be familiar with meeting programs that take managers off to trendy retreats and train them in survival skills. Sometimes the participants are encouraged to walk over hot…
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Sign Language

When first twin Jenna Bush flashed the Hook 'Em Horns at an inaugural bash, she was just showing Texas pride. Little did she know that the horns were also the calling card of the Death Metal movement that sparked mayhem in Norway some…
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Lie to Me

By Terri Morrison© Copyright 2014, All Rights Reserved What constitutes a lie? Per the dictionary, it’s, "An untrue statement made with intent to deceive." But, if you lie to spare someone's feelings ("Does this dress make me look fat?"…
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International Trade Shows

By Terri Morrison© Copyright 2014, All Rights Reserved When multinational firms consider where to put their global marketing dollars, they may select an international trade show. But since the investment required is so substantial, it's…
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#1 Amazon.com Global Sales & Marketing AND #2 on Businessweek!

Kiss, Bow or Shake Hands: Sales and Marketing is shipping! Thank you for making us Amazon.com's #1 in Kindle Global Sales and Marketing, and...#2 on Businessweek’s list of new business books!