Sales and Marketing Edition

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WorldWide Edition

In a global economy, it is crucial for business people to be sensitive to cultural differences. And although the best reason for doing so may be ethical, it’s great for business as well! This is an invaluable book for “doing well while doing good” in your intercultural relations, covering the protocols of appointments, business entertaining, greetings, forms of address, gestures, dress, and gifts in 60 of the nations you’re most likely to be doing business.

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Asia

“I ordered this book for a two week study abroad in Hong Kong, Thailand and Vietnam. It covers those said locations and much more. It gives a brief outline appropriately entitled “Know-Before-You-Go” along with customs and other important cultural aspects.

I strongly recommend it if you are going to traveling to the region or simply have an interest in learning about other cultures.”

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Europe

The most comprehensive, authoritative text of its kind, “Kiss, Bow, or Shake Hands” has won a following among high-ranking military officials, influential corporate executives, and business school professors alike. The new regional edition for Europe offers a wealth of region specific material in a portable package that no business traveler should be without! “Kiss, Bow, or Shake Hands: Europe” contains up-to-date information to lead the business traveler through business meetings, social situations, and understanding local cultures across Europe. It includes: cultural IQ tests; “Know Before You Go” tips; and, alerts on international security issues to prepare travelers for the road ahead.

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Latin America

While there may be similarities among many Latin American countries, it is important for business travellers to understand the subtle differences and nuances among them. Understanding of the culture and customs behind the economic growth in Latin America, including the role that religion and the Church play in government and everyday life is essential. Countries explored in “Kiss, Bow, or Shake Hands: Latin America” are Argentina, Belize, Bolivia, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay, and Venezuela.

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Kiss, Bow or Shake Hands: How to Do Business in Sixty Countries

A small misstep can threaten or even destroy your marketing efforts in a foreign country. Kiss, Bow, or Shake Hands will allow you to avoid many of the errors made by others abroad. This book provides you with the best and most current data on what foreign business and social practices to expect in your efforts at globalization. — serialized by American Airlines’ in-flight magazine, American Way.

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Dun & Bradstreet’s Guide to Doing Business Around the World

(revised 2000)

Covering 40 countries, this up-to-date, ‘how-to’ guide from the highly respected business information source is the first to combine timely export information and risk profiles with helpful data on the cultural aspects of doing business internationally.

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The International Traveler’s Guide To Doing Business in Latin America

(International Business Traveler’s Series)

Arranged in an easy-to-use WHO/WHAT/WHEN/WHERE/WHY format, this guide provides vital data on each country in Latin America. Concise enough to be read en route on an airplane trip, it offers the background information every visitor should know before arriving.

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The International Traveler’s Guide To Doing Business in the European Union

(International Business Traveler’s Series)

This informative book includes notes on the economy, history, legal environment, customs and business styles of each country in the European Union. Invest in this book, and make your first impression a good one.

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