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Press Release- Kiss, Bow, or Shake Hands: Sales and Marketing

KISS, BOW, OR SHAKE HANDS: SALES & MARKETING
The Essential Cultural Guide—From Presentations and Promotions to Communicating and Closing

Terri Morrison and Wayne A. Conaway

The bestselling authors of Kiss, Bow, or Shake Hands bring you the new must-have guide
for sales and marketing professionals!

How do you break the ice in the UAE?
When should you bring out a contract in China?
How close should you stand to a South Korean?

Kiss, Bow, or Shake Hands: Sales & Marketing offers straightforward advice on how to sell in global markets, work with multinational teams, and interest international customers. If you’re wondering what drives purchasing decisions in Brazil, Russia, India, and China – or what advertisements are off-limits in Medina or Montreal, Terri Morrison, author of KISS, BOW, OR SHAKE HANDS: SALES AND MARKETING: The Essential Cultural Guide—From Presentations and Promotions to Communicating and Closing (McGraw-Hill Professional; November 2011; Paperback, $20.00), has the answers. As the authority on global business etiquette, her classic Kiss, Bow, or Shake Hands has been the quintessential guide for business travelers across the board. This focused follow-up book speaks directly to sales and marketing professionals who are traveling and conducting business with international clients.

As the global community comes closer together, Kiss, Bow, or Shake Hands: Sales & Marketing will be a valuable resource to every person in every industry around the world. 
Gil A. Cardon , Convention Manager, Japan National Tourism Organization

Just as you can be a connoisseur of wine, Kiss, Bow or Shake Hands: Sales and Marketing can help make you a connoisseur of cultures, philosophies, business behaviors, and social practices. Read it not just for work, but for the human side as well.Giuseppe G. B. Pezzotti, Sr. Lecturer, Cornell University School of Hotel Administration

Focusing on sales and marketing spheres, Morrison guides professionals on how to greet global prospects, successfully negotiate sales, avoid costly and embarrassing marketing & advertising gaffes, and more. Kiss, Bow, or Shake Hands: Sales & Marketing leaves no stone unturned when it comes to cross-cultural communication for sales and marketing professionals, addressing such topics as:
    •    Icebreakers
    •    Global Advertising Guidelines
    •    Negotiating
    •    Workweeks and Holidays
    •    Closing the Sale
    •    Body Language and Attire
    •    Public Speaking and Presentations
    •    Design elements (Symbols, Numbers, Colors)
    •    Data Gathering
    •    Useful Foreign Phrases
    •    Marketing Blunder
    •    Dining Etiquette
    •    Global Trade Guidelines

This definitive business etiquette guide will give sales and marketing professionals the extra edge they need to succeed. Kiss, Bow, or Shake Hands: Sales and Marketing helps you understand your prospect before you pitch your product!

ABOUT THE AUTHOR

Terri Morrison is co-author of nine books, including Kiss, Bow or Shake Hands: The Bestselling Guide to Doing Business in More Than Sixty Countries (A Library Journal Best Business Books Winner and an Amazon.com Bestselling Business Etiquette Book) and Dun & Bradstreet’s Guide to Doing Business Around the World. She conducts seminars in intercultural communications, has written for many publications, and is President of Getting Through Customs, developers of Kiss Bow or Shake Hands Digital – available through McGraw-Hill Digital. She has appeared on CNN, CNBC, Bloomberg, and repeatedly on NPR. She has been profiled and quoted in The Wall Street Journal, Investor’s Weekly, USA Today, The Washington Post, The Los Angeles Times, The Philadelphia Inquirer, Fast Company, National Geographic Adventure, ESPN, Business 24/7,  Fortune, Inc., AmEx Open Forum, FOCUS, Asia Times, and many more. 

KISS, BOW, OR SHAKE HANDS: SALES AND MARKETING
The Essential Cultural Guide—From Presentations and Promotions to Communicating and Closing
November, 2011; Paperback; $20.00; 288 pages
MHID: 0071714049; ISBN: 9870071714044

For interviews, review copies, excerpts, or more information, please contact:

TerriMorrison@getcustoms.com or
Publicity, McGraw-Hill Professional: 212-512-3653

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