Answers To: To Market, To Market

By Terri Morrison and Wayne A. Conaway
© Copyright 2004, All Rights Reserved

  1. B. As headquarters of the European Commission, and in addition to its historic Flemish, French, and German influences, Brussels is home to consumers with many different tastes.

  2. True. Be honest, direct, and brief with Aussies.

  3. C. Another useful venue is the cinema, which shows many ads before the feature presentation.

  4. A. The more facts in Germany -- particularly of a technical nature -- the better.

  5. True. Newspapers in Central America are often associated with a political outlook. For example, each of Belize's largest newspapers supports a different political party.

  6. D

  7. True. This renders the compilation of mailing lists virtually impossible.

  8. B. Dogs are considered unclean.

  9. False. Do the reverse.

  10. D

  • Bonus question from April 1 quiz: True. Always cut brie cheese so that it keeps its point; it's more aesthetically pleasing to the French.